Who We Are – Vega Food

vega foods corp private ltd.
headquartered in singapore, specializes in marketing of proprietary packaged food brands.

Our mission, encapsulated in our motto “Better Food For Better Life” reflects our commitment to providing high-quality food and beverage offerings that cater to diverse daily needs. Our products are enjoyed across Africa, Middle East & Asia and are appreciated for excellent quality and competitive pricing.

With over 25 years of industry experience we have demonstrated our global sourcing capability that enables customized offerings to meet specific market demands. Our collaborative approach with our customers and supply chain partners helps us to enhance value and wealth for all stakeholders.

Our extensive product portfolio encompasses Dairy, Rice, Sugars, Snack, Fish, Meat, Canned Food, Frozen Food, Edible Oils & Fats, Pasta, Tomato Pastes, Mustard Paste, Sauces, Seasonings and beverages.

Through a modern outlook combined with traditional flavours, Vega Foods Corp. strives to make every meal enjoyable and fulfilling.

Our History

(2002 - 2005)

Early Foundations & Birth of Vega Foods

2002:Began OEM food trading and launched Pavani in Cameroon.
2003:Officially launched the Vega Brand.
2004:Repositioned the Pavani brand.
2005:Founded Vega Foods in Singapore, rebranded with Saatchi & Saatchi, launched flagship products.

(2006 - 2012)

Market Expansion & Brand Development

2006:Established primary operations in Ghana, aired first Vega advertisement on TV & Radio.
2007:Entered South Africa and Brunei, launched Vega Corned Beef.
2008:Sponsored Ghana’s Beijing Olympics team, launched new products (Dairy products, Canned Fish, Canned Veggies).
2009:Launched Supersavers brand.
2011:Product Range Expansion with Vega Salad Dressings, Vega Ready to Eat & Vega Instant Coffee.
2012:Entered Middle East Market.

(2013 - 2017)

Market Expansion & Brand Development

2012:Expanded product offerings (Indian Rice, Instant Tea, Biscuits).
2014:Introduced Vega Confectionary and Instant Coffee and launched Afriking brand for an African ethnic identity positioning. Became Official sponsor of Mochudi Centre Chiefs sporting council, local football club in Botswana, who became the league champions in the same year.
2015:Entered the Vietnam market and expanded the product range (Sunflower Oil, Canned Fruit, Corn Sticks).
2016:Expanded to the Philippines with durum wheat spaghetti.

(2018 - 2022)

Consolidation & Strategic Partnerships

ConsolidationConsolidated presence in Africa to key markets in West & Central Africa and Asia.
New Product LaunchesIntroduced Vega Confectionary range.
Strategic PartnershipsSupported Government of Singapore by meeting their demand for frozen vegetables across NTUC stores during Covid – 19 pandemic.

(2023 - Now)

Reinvigoration & Scale Up

Four Brands, 25+ Products, 12+ CategoriesGrowth into a diversified company.
Frozen Foods EntryEntered Frozen Chicken and French Fries market in 2024.
Africa CoreStrong business in Africa with an emphasis on affordable, quality food.
Asia & Oceania GrowthExpanding business rapidly in Vietnam, Brunei, Maldives & Philippines.

Our Brands

These brands reflect Vega Food Corp Pvt Ltd's commitment to diverse, high-quality food offerings that cater to various consumer needs and preferences globally.

Our flagship brand which aims to provide quality, taste & affordability thereby making every meal a pleasurable experience.

Dedicated to bringing authentic culinary experiences to the dining table, focusing on quality and tradition.

Designed to foster a pan-African identity, Afriking aims to be recognized as the "King of Foods" in Africa, offering products that resonate with local culture and taste.